Most clients hope to achieve substantial success online. Online success is typically associated with traffic and growth. It’s not only important to get a site "up and running" but also to keep it "up and running." Everyone wants traffic but too much traffic can disable a poorly designed Website. Having significant experience in large traffic websites, our technical team designed ThunderServe to handle massive amounts of traffic utilizing minimal amounts of hardware. Our basic philosophy has always been "build it right the first time." This was mainly accomplished through painstaking code architecture; streamlining heavily used portions of the code for maximum efficiency, utilizing minimal system resources and optimizing all database accesses. We stress efficiency in our technology team. As a result we seek out developers with old school experience in assembly language and computer game programming. We find these individuals better understand program bottlenecks, code optimization and "the need for speed."